Abstract

PT. Dwi Aneka Jaya Kemasindo is a company that produces cardboard packaging as well as making paper and other things related to paper for packaging and other products. The research carried out there were several problems including the internal and external environmental situation, as well as existing threats including human resources caused by a workforce who was still working full time when the available factories were only 2 factory locations from the previous 3 factories available. The purpose of this paper is to contribute to company management in making strategic decisions about what products and services to develop. The author researching with Business Models Canvas, SWOT analysis, Pestle Analysis as an alternative to additional analysis covering aspects of human resources, external factors, internal factors and systems, as well as other aspects that are developed in an integrated and comprehensive manner. The results of this integrated management are expected to provide improvements and priority programs that must be implemented so that the company can avoid risks that will harm its survival.

Highlights

  • Produk Kemasan atau pembungkus saat ini merupakan industri modern yang memegang peranan penting dalam penjualan suatu produk

  • other things related to paper for packaging

  • well as existing threats including human resources caused by a workforce

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Summary

Kuncoro Wibowo

Dwi Aneka Jaya Kemasindo, diantaranya : Bagaimana situasi lingkungan Internal dan Eksternal, kelemahan, kekuatan serta melihat semua ancaman yang ada untuk dapat bertahan hidup dari ketatnya persaingan usaha, serta permasalahan diantaranya sumber daya manusia diakibatkan dengan berlebihnya tenaga kerja yang masih bekerja full time dimana pabrik yang tersedia hanya ada 2 lokasi plant dari sebelumnya 3 plant yang tersedia, Selain itu juga Faktor internal serta eksternal apa saja yang mempengaruhi kebijakan perusahaan, serta Pemakaian IT. Untuk memperoleh hasil yang memuaskan dalam mengembangkan strategi, penulis melakukan pengembangan kerangka model bisnis model kanvas dengan analisa SWOT sebagai alternatif tambahan untuk menganalisa yang meliputi aspek diantaranya sumber daya manusia, faktor eksternal, faktor internal dan sistem , dan aspek lainnya dimana dikembangkan secara terpadu dan komprehensif.

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