Abstract
Electronic commerce represents a very attractive business option for enterprises because of its properties and potential advantages; however, there is a set of barriers that discourage its implementation. Research related to the use and advantages of these technologies by enterprises continues to be incipient; this paper aims to analyze the diffusion of electronic commerce in a group of large enterprises in the municipality of Iztapalapa, CDMX. The first step of the research consisted in conducting a quantitative and content analysis of the web pages of the enterprises to establish the adoption and use of electronic commerce. This technological application results a natural strategy for commercial enterprises, but it is not such for organizations in the manufacturing and services sectors. Likewise, the implementation of such a strategy implies an important investment in hardware, software and personnel. For these reasons, we believe that diffusion of electronic commerce has not been generalized in large enterprises in Iztapalapa, losing the benefits of its use.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
