Abstract
In the midst of health care reforms instituted by the implementation of Medicare Part D, the pharmacy profession is garnering more attention from the media and policy makers than ever before. However, does this increased attention mean that the pharmacy profession is being valued? Think about it. Do patients value pharmacists? Do employers value pharmacists? Do policy makers value pharmacists? Although discussions about pharmacy are commonplace, the preponderance of this discussion is currently centered on the “high” cost of pharmaceuticals. This national attention toward “overpriced drugs,” seems to jeopardize the image and value of pharmacists and pharmacy profession. A recent comment by President George W. Bush—“It's not immoral to make sure that prescription drug pharmacists don't overcharge the system”—is testimony that the real value of pharmacists and their role in safeguarding patient safety is not known to policy makers, employers, and the general public.
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