Abstract
After getting rid of the survival of rationality among the first generation of migrant workers, 160 million population of new generation of migrant workers in China are treating migrant to work in cities as seeking better lifestyle changes and more development needs. They have more work high expectations and are more focused on self-realization of career. However, in the face of institutional barriers and social exclusion, what were the hidden influence factors that impacted their organizational identity and embedded for their behaviors as helpless and differentiation? From the perspective of growth need strength, this article has selected the relevant measurement scales to verify their positive and interference effect of the new generation of migrant workers embedded within organizational identification. The results show that growth need strength influences positively on their organizational identification and intra-job embeddedness. The effecting relation is also interfered partially by their growth need strength. Conclusions can enhance the organizational identification and job intra-embeddedness, and improve their performance of the new generation of migrant workers.
Highlights
New generation of migrant workers refers to the rural migrant workers in cities born after 1980
This paper focused on discussing the effect of GNS of the new generation of migrant workers on their organizational identity and intra-job embeddedness (H1 and H2), effect of organizational identity on intra-job embeddedness (H3) and interference effect of GNS of the new generation of migrant workers on these effects (H4)
This paper focused on the new generation of migrant workers, a class variable, aiming to control the differences caused by basic sample differences, such as gender, educational background, working years, company background, etc
Summary
New generation of migrant workers refers to the rural migrant workers in cities born after 1980. Viewed from the motivation of seeking employment in cities, they regard it as an opportunity for lifestyle change and better development instead of survival As this new generation of migrant workers left their hometown and entered into cities, their extending individualities can be developed more freely. Others became feel cynical and self-abandoned, which influenced the existing social order to certain extent Since this new generation of migrant workers entered into cities immediately after graduation from schools, they are not as hard-working as their parents and never think to go back to hometowns as their parents did. With the social change, they can’t go back to hometowns because they neither can get desired jobs and living environment there, nor can receive spiritual identification there This indicates that the most important characteristic of this new generation of migrant workers is identity crisis, including organizational identity and self identity. Workers and organizations as well as the society, facilitate their organizational identity, achieve good intra-job embeddedness and improve their working performance, it is significant for enterprises and the society to improve the demand satisfaction of new generation of migrant workers
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