Abstract
The object of the article is photos posted by a modern personality on social networks (for example, Odnoklassniki, VKontakte, etc.). Capturing an individual and undergoing technical processing, they will destroy him, transforming into a figurative simulacrum. The photo image of the personality turns out to be an artificial construct generated by a digital code. This fact testifies both modern individual's fear of himself and his desire to be seen and successful.
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