Anti-monopoly on Platform economy of the Internet -- Case Description on Alibaba abusing its dominant market position

Abstract

This thesis explains and demonstrates anti-monopoly on platform economics of the internet with the case description of Alibaba abusing its dominant market position. The thesis starts with the introduction of the market classification in the western economy and the definition, causes, and main resources of monopoly, along with accompanying negative consequences brought by monopoly, including welfare loss to the demanders in the market and welfare loss to the overall society. Analysis of abusing big data, price discrimination and exclusive transaction are delivered to demonstrate the main forms of platform monopoly of the internet. After that, the thesis introduces the background of the Alibaba monopoly event and the government's punishment. Through the case, the author shows the present management regulations on standardizing the monopoly in the platform economy of the internet. Based on the case, the author makes suggestions, such as monitoring big data, protecting personal information, and establishing the enterprise reputation mechanism, on the improvement of relevant management strategies.