Abstract
This chapter studies antiestablishment rhetoric. Antiestablishment rhetoric is not only used by many political entrepreneurs to paint themselves as outsiders, but is also a core feature of populism. Populist parties aim to distinguish themselves from the political mainstream not only by advocating anti-immigration or anti-EU stances, but also by attacking the mainstream political parties. Yet the chapter shows that antiestablishment rhetoric is a strategy used not only by populist parties, but by other political parties as well. It then situates the use of antiestablishment rhetoric in the book's more general argument about party strategy and its theory of political change. Antiestablishment rhetoric by political parties is predominantly aimed at attacking the competence of competitors, and is especially used by challenger parties.
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