Anticipating the “Bilbao effect”: Transformations of the city of Arles before the opening of the Luma Foundation

Abstract

By analyzing data from the 2006/07 and 2013 French census as well as data extracted from the Yellow Pages, this paper seeks to understand how the French city of Arles is preparing for the arrival of Frank O. Gehry’s Luma Foundation landmark building in 2019, and how a big-scale construction site, still devoid of its future aesthetics and cultural function, impacts the urban core. To do this, we consider three hypotheses: (1) The Rise of New Audiences: a landmark building attracts the new populations to the pre-existing urban cultural core, (2) Residential Pattern: a landmark building induces social transformation of surrounding neighborhoods, (3) Mobility: a landmark building induces the arrival of the “most talented and educated” people. After testing these hypotheses with cartographical and statistical methods, our findings demonstrate strong support for Mobility, and mixed support for The Rise of New Audiences and Residential Pattern. Even though the causal links between the landmark building and new urban dynamics are difficult to prove, our results reveal that Arles is “customizing” itself to the forthcoming cultural and aesthetic dimensions of the Luma Foundation.