Abstract
This paper proposes a framework for addressing entrenched resistance to change. It borrows a metaphor from sailing to suggest that the best way through unwanted transformations is by “narrative tacking.” Drawing a parallel to how sailors navigate through headwinds by “tacking,” I argue that “tacking” through the narrative of change calms the resistance and enables forward motion. Specifically, it requires shifting the locus of attention from behaviors or the future state to the values and intentions of the actors. In attending to intentional states, we create space and flexibility in the narrative of change that enables the “wiggle room” needed for forward movement. I demonstrate the process through two case studies of complex, high‐stakes transformation efforts that succeeded above and beyond what anyone expected. I suggest how these maneuvers provide a template for other kinds of change projects as well. In the end, by anticipating and harnessing resistance, we can craft change processes that are more inclusive.
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