Abstract

This chapter details the rise of anti-Americanism in France, in particular French socialist minister of culture Jack Lang's attack against American popular culture. Lang began by refusing to attend the American film festival at Deauville in September 1981; several months later he gave a notorious address denouncing American cultural imperialism at a UNESCO conference in Mexico City; and then he tried to organize a global “crusade” to combat cultural imports from the United States. Lang was a flamboyant young politician whose movie-star good looks, iconic pink jacket, dramatic initiatives, and hyperactive ways won him both admiration and ridicule. He presided over the Ministry of Culture from 1981 to 1986 and again from 1988 to 1993.

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