Abstract
Dear Reader, Many of you would have noted the announcement of the establishment of a Centre by ICMR in New Delhi, in collaboration with a multinational pharmaceutical corporation to combat anti-microbial resistance (AMR). We see large full page advertisements with the words “AMR” in the front page of the daily news papers. These advertisements are the result of the efforts to draw the attention of all to the development of Anti-microbial resistance at a much faster pace than predicted. The action is noteworthy. However, it is difficult to comprehend how these advertisements will help to reduce AMR. While many more activities are being planned, it is hoped that the holistic approach being pursued will involve many more institutions and organizations. CDSCO has notified a separate schedule of drugs, Schedule H1 consisting of antibiotics, to ensure better prescription practices by medical professionals and the requirement that retailers maintain copies of the prescriptions served
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