ANTHROPONYMS AS A SOURCE OF NEOLOGISMS IN THE LANGUAGE OF MASS MEDIA AND INTERNET COMMUNICATION

Abstract

The article considers anthroponyms as a source of word-formative neologisms. The material is the language of mass media and internet communication. The author analyzes the frequency of language use, the ways of word-formation neologisms creation (suffixation, affixation, prefixation). The article uses the following methods and techniques: continuous sampling, general scientific descriptive-analytical method, word-formation and structural-semantic types of analysis of neologisms. It is concluded that the language of media and Internet communication reflects various aspects of society. Neologisms based on anthroponyms in the media are “key elements of socio-cultural space”, are a means of emotional and ideological impact on a recipient, reflect extralinguistic data. The materials of the work contribute to the development of the theory of speech influence, cognitive linguistics, word-formation neology. They can also be used in the university practice of teaching courses “Modern Russian language”, special courses on the language of the media, in journalistic practice of creating texts.