Anthropology in the Technology Industry

Abstract

Anthropology NewsVolume 42, Issue 2 p. 28-28 Anthropology in the Technology Industry Greg Guest, Greg Guest Sapient Corporation Greg Guest is an Experience Modeler at Sapient Corporation, an e-services consultancy which helps integrate companies into the new economy. Sapient has offices in the US, Europe and Asia and incorporates a user-centered perspective in its strategy and design process. The experience modeling group at Sapient includes a multi-disciplinary team of anthropologists, psychologists, sociologists, human factors specialists and communication experts. For more information on user-centered design, see Donald Norman's The Invisible Computer (1998) and Kim Vicente's Cognitive Work Analysis (1999). For an anthropological perspective on distributed cognition, see Cognition in the Wild (1995) by Edwin Hutchins and Lucy Suchman's Plans and Situated Actions (1987). Guest can be reached at gguest@sapient.com.Search for more papers by this author Greg Guest, Greg Guest Sapient Corporation Greg Guest is an Experience Modeler at Sapient Corporation, an e-services consultancy which helps integrate companies into the new economy. Sapient has offices in the US, Europe and Asia and incorporates a user-centered perspective in its strategy and design process. The experience modeling group at Sapient includes a multi-disciplinary team of anthropologists, psychologists, sociologists, human factors specialists and communication experts. For more information on user-centered design, see Donald Norman's The Invisible Computer (1998) and Kim Vicente's Cognitive Work Analysis (1999). For an anthropological perspective on distributed cognition, see Cognition in the Wild (1995) by Edwin Hutchins and Lucy Suchman's Plans and Situated Actions (1987). Guest can be reached at gguest@sapient.com.Search for more papers by this author First published: 07 July 2009 https://doi.org/10.1111/an.2001.42.2.28 AboutPDF ToolsExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat No abstract is available for this article. Volume42, Issue2February 2001Pages 28-28 RelatedInformation