Abstract
In this article we examine how the visual representation of African beliefs and rituals (marriage, death, prayer, rites of passage, etc.) on the National Geographic Channel is constructed. The argument we make is that the ways in which these beliefs and rituals are constructed is infused with certain ideologies. These ideologies are meant to defy and nullify such beliefs and rituals and this is problematic, especially in this wave of decolonization and an inherent need to promote African beliefs. Anthropological and Orientalist theories form the background of this study. We have employed a semiological approach, as outlined by Roland Barthes, to unpack such a representation in two case-study documentaries produced by the National Geographic Channel.
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