Abstract
In user experience design process, personas development is an expensive endeavor, which often involves allocating resources in an organization for a prolonged period. Design teams working under practical constraints demand increasingly a practical personas development approach. This study presents a novel data-driven personas development method with its root in anthropological research methods of frame elicitation and multidimensional scaling (MDS) analysis. In this paper, we discuss the merits and potential improvements to this new approach with a case study to illustrate its application in a multinational software company.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
