Abstract
The first part of this article explores some of the ways in which experts and non-experts have adopted and deployed paleo-rhetoric and other anthropologically inspired language. The author critically examines how this rhetoric has been marshaled in their constructions of the paleo-woman and her biology. The second part of the article examines the ways in which experts have represented and co-idealized the two contrasting amenorrheic women the post feminist on the one hand and the paleo-woman on the other. The author concludes by discussing how the co-creation of these contrasting female personas raises an important feminist concern: these figures personify societys increasingly fantastic and thus largely unattainable social expectations for women.
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