Abstract
Abstract This research aims to analyze the influence of attitude, subjective norm, and perceived behavior control towards intention to choose halal beauty center with the Islamic religiousity as the moderating variable. This study took 120 respondents as its samples by using accidental and purposive sampling as the method to collect the sample. Using Multiple Regression Analyis, and Chow test, the results of this study shows that attitude and subjective norm have a positive influence towards intention to choose muslimah beauty center. It also revealed that religiousity moderates the relation between attitude, subjective norm and intention to choose halal beauty center. This research aims to analyze the influence of attitude, subjective norm, and perceived behavior control towards intention to choose halal beauty center with the Islamic religiousity as the moderating variable. This study took 120 respondents as its samples by using accidental and purposive sampling as the method to collect the sample. Using Multiple Regression Analyis, and Chow test, the results of this study shows that attitude and subjective norm have a positive influence towards intention to choose muslimah beauty center. It also revealed that religiousity moderates the relation between attitude, subjective norm and intention to choose halal beauty center.
Highlights
This research aims to analyze the influence of attitude, subjective norm, and perceived behavior control towards intention to choose halal beauty center with the Islamic religiousity as the moderating variable
Using Multiple Regression Analyis, and Chow test, the results of this study shows that attitude and subjective norm have a positive influence towards intention to choose muslimah beauty center
Religiosity is Associated with Affective and Immune Status in Symptomatic HIVInfected Gay Men. Journal of Psychosomatic Research, 46 (February), 165-176
Summary
Tujuan penelitian ini adalah untuk menganalisis pengaruh sikap, norma subjektif, kontrol perilaku terhadap niat untuk memilih jasa halal beauty center, dengan variabel religiusitas Islam sebagai pemoderasi. Jumlah responden yang dilibatkan dalam penelitian ini adalah sebanyak 120 responden dengan menggunakan metode accidental dan purposive sampling. Melalui analisis regresi berganda dan uji Chow, terungkap bahwa sikap dan norma subjektif berpengaruh positif terhadap niat untuk memilih jasa halal beauty center, dan juga ditemukan bahwa peran religiusitas memoderasi hubungan antara sikap, norma subjektif dengan niat untuk memilih jasa halal beauty center. Kata kunci: Theory of Planned Behavior, Religiusitas, Islam, Halal service, Behavioral Intention
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