Abstract
<p class="0abstract">In today’s postmodern era, there is phenomenal growth in the use of smartphones, GPS as well as Internet. This has given a rise to a revolution in the business world and the revolution is focused on conducting business on the move usually by mobile commerce applications. The study sought to determine the impact of perceived convenience, facilitation conditions, social influence and price value on the intention to the use an Uber application. A quantitative methodology was utilised and the research concentrated specifically on consumers, located in the Johannesburg area and using of a non-probability convenience sample. A self-administered questionnaire was designed based on the scales used in previous studies. The statistical data analysis procedures utilised for the quantitative study were descriptive statistics, correlation analysis, reliability analysis, structural equation modelling approach by means of the partial least squares structural equation modelling approach. The hypotheses testing results revealed that the intention to use an Uber application was influenced significantly and positively by perceived convenience, facilitation conditions, social influence and price value. The study authenticates those factors such as perceived convenience, facilitating conditions, social influence and price value are instrumental in stimulating the intention to use the Uber application. Lastly, based on the findings of this study, limitations were discussed along with the recommendations and concluding remarks.</p>
Highlights
In today's postmodern era, the prevalence of smart mobile devices is growing rapidly, reflecting a new generation of technical resources offering unparalleled access to content and creative usage opportunities [64]
We propose the following hypothesis: H3: Social Influence has a positive impact on intention to use the Uber application
The relationship between perceived convenience and intention to use the Uber application is positive at r=0.693p
Summary
In today's postmodern era, the prevalence of smart mobile devices is growing rapidly, reflecting a new generation of technical resources offering unparalleled access to content and creative usage opportunities [64]. The spread of advanced technologies has made a difference in lifestyle, for buyers’ overall economic circumstances This is fundamental in the created world of sharing economies, where it is common for organisations to guide their business through online platforms. [31] states that the vehicle loan provider, Wesbank, has introduced a car rent option for Uber drivers as they saw an opportunity to benefit from the ride share app. This implies Uber drivers can rent cars to use for their business through Wesbank. These are followed by a discussion on the methodology guiding the analysis, before the study results, explanations, consequences, suggestions and conclusions are presented in the last sections of the paper iJIM ‒ Vol 14, No 8, 2020
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