Antecedents of satisfaction and engagement of low-carbon bicycle-sharing using in China.

Abstract

Transport sector contributed numerous carbon emissions in China. It is important to promote low-carbon bicycle-sharing using in China. This paper aims to analyze the influencing factors of the satisfaction and engagement of bicycle-sharing in China. An extended model of customer satisfaction is established, which considers both customer satisfaction theory and customer engagement theory. We explore the different effect of convenience, health, safety, and facility on satisfaction of bicycle-sharing using. We also explore the role of satisfaction on three different dimensions of engagement: enthusiasm, participation, and social interaction. Multi-group structure equation model is employed to explore the different roles of gender on the determinants of satisfaction and engagement of bicycle-sharing using. The findings reveal that facilities had the larger effect on satisfaction of bicycle-sharing using than safety and health for male. Safety had the largest influence on satisfaction of bicycle-sharing using for female, followed by facility, convenience, and health.