Antecedents of Adoption Intentions of Cloud Computing by Pakistani Companies

Abstract

Because of the upsurge of the Internet, broadband, mobile devices, better bandwidth, and high technological advancements, the concept of cloud computing has become the essence of business today. This research paper is intended to evaluate the suitability of Cloud computing for different business entities in Pakistan by identifying the factors which play a decisive role in the adoption of cloud computing. Based on the existing theoretical models in particular Kumar et. al. (2017) and the factors available in the literature, a conceptual framework has been developed and a questionnaire has been designed to collect data from 300 different business entities working in Pakistan. Confirmatory Factor analysis was conducted to refine the framework and Structural Equation Modeling was used to test the hypothesis. Factors that play a crucial role in cloud computing adoption decisions were explored, these included Perceived Cost Benefits, Relative Advantage, Top Management Support, Competitive Pressure, Security & Privacy, Reliability, Perceived Concerns, and Sharing & Collaboration. Six out of eight factors are found to have a significant and positive contributing role in the intention of organizations to adopt cloud computing. These included Perceived cost benefits, Top Management support, competitive pressure, relative advantage, sharing & collaboration, and perceived concerns. This research can help companies in Pakistani in evaluating their readiness for adopting cloud computing and can ensure the successful outcome of cloud computing adoption. Providers are also going to be benefited through their enhanced understanding of companies’ requirements.