Antecedents, behaviour and consequences of the use of social technologies in young people in the Autonomous Community of Valencia: Creation of a global model of behaviour amongst teenagers in the use of participative social technologies

Abstract

The most of all Spanish (Valencia) online youths ages 12-17 are using online social networking sites (by internet and mobile technology), according to a new local survey of teenagers conducted by Valencia University, Fepad & Polytechnic University of Valencia. The survey also finds that that older teens, particularly girls, are more likely to use these sites. For girls, social networking sites are places to reinforce pre-existing friendships, while for the boys who use the sites, the networks provide opportunities for flirting and making new friends. In both cases, the business relations in the future will be influenced by this new relation method, new business relationship assumed as "digital natives" against the current "digital immigrants" who have not so assumed like the first this network technology. The objective of this study is to present our research on the relationship between the new technology of Web 2.0 and the behaviour, personality of the teenagers who form the object of the study as well as the potential dependencies and the personal, academic and family disorders as a result of the abuse of these technologies, specifically via the mobile phone. The main objective is to explore how web-based technologies lessen or generate several types of disorder in today's society, particularly among teenagers.