Abstract
For a number of years existing literature was focused on positioning. Many scholars have noticed a research bias related toward positioning and opportunity discovery. This study develops the common ground for investigation of clearly defined start-up organizations, usually operating in construction context in new uncertain markets. In this study 17 global-minded, technology based start-ups are researched at similar life cycle stages to capture the antecedents influencing dynamism of decision making logic and strategic decision. The presented results support evidence for the impact of founders’ experience and career path related characteristics on strategy. Broadly the research contributes to entrepreneurial and strategic management literature by development of operational start-up definition, entrepreneurial profiles as decision making logic antecedents, and a dynamic perspective on changes in start-ups’ decision making logic.
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