Abstract
Although the concept of intrinsic motivation has been widely investigated in most of the social sciences, it has rarely been applied to consumer or shopping behavior. In this paper, relationships of the concepts, within a shopping context, to variables often considered its antecedents and consequences are examined empirically, using responses obtained from 380 adults who were exiting a large mall. There may be serious problems with intrinsic motivation as a variable construct.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
