Antecedents and consequences of explicit and implicit attitudes toward digital piracy

Abstract

This study demonstrates the salience of explicit and implicit attitudes in the context of digital piracy and identifies their antecedents and consequences. Data were obtained by means of the Implicit Association Test and a survey. Explicit attitude has a positive effect on behavioral intentions which influence digital piracy engagement, whereas implicit attitude has a positive direct impact on digital piracy engagement. Idealism has a negative effect on explicit attitude but a positive impact on implicit attitude. Relativism has a positive effect on explicit and implicit attitudes. People's selfish characteristics manifest themselves in delinquent digital piracy actions through implicit cognitive processes.