Abstract
This study aims to measure the influence of behavioral intention involving UTAUT variables, Online Shopping Anxiety, Herd Behavior, and COVID-19 Pandemic Fear on online shopping users in the city of Bandung. The research method employed is quantitative, used to test the cause-and-effect relationships among variables that form the structural equation model. This is done using empirical data collected through a survey with a five-point Likert scale for 23 questionnaire items. The indicators of each variable obtained from the survey data were tested for validity and reliability. The data was collected from 331 respondents who are online shopping users in the city of Bandung. The collected data were analyzed using SmartPLS 3.2.9 software. The results of this study show that Performance Expectancy has a positive influence on Behavioral Intention, Facilitating Conditions have a positive influence on Behavioral Intention, Internet Shopping Anxiety has a negative influence on Behavioral Intention, Imitating Others has a positive influence on Behavioral Intention, Discounting One’s Own Information has a positive influence on Behavioral Intention. Moreover, COVID-19 Fear has a negative influence on Imitating Others, and COVID-19 Fear has a positive influence on Discounting One’s Own Information.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Current Science Research and Review
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
