ANTARA KEDAULATAN PENGGUNA VERSUS PENGEBIRIAN KEBEBASAN INDIVIDU DALAM ERA MEDIA BARU

Abstract

The number of internet users on various digital platforms in Indonesia is continu ing increase . This is supported by the presence of smartphones and an eas y to getting internet access . This condition also encourages the presence of various digital platforms in the form of applications . And without a registration fee increasing the users of the platform . But without realizing it, actually the users of various digital platforms become unpaid laborers . They also provide capital injections for the media kapitalism in the form of valuable data stores . The review in this paper uses a political economy perspective , aims to give some understand ing the main issues related to new media audiences through describing a holistic picture about the dynamics of capitalism exploitation in social media platforms . The data needed in the analysis of this research was obtained through documentation studies . F urthermore, the analysis was carried out within a descriptive analysis framework , so the qualitative approach becomes the choice of method in this study . From the results of the study, it can be concluded that media capitalism has transformed . They are accommodating the users of various new digital media platforms , such as social media, online news sites, etc by stimulating them to always actively use it . The capitalists with their various transformations also take public data to be exchanged into profitable commodities .