Abstract
When the quality of the mother-child relationship is strong and the mother has a positive attitude, their children can develop and socialize.In particular, the mother's attitudes shape can also be effective in the socialization of the child or the display of materialist consumption behavior. The subject of this study is to determine the effects of mothers' child-rearing attitudes on children's consumption behavior in terms of materialist and social consumption. The research was carried out by making with mothers who live in the district of Bandırma in Balıkesir and have children in preschool age. Socio-demographic data collection form, Parental Attitude Research Instrument, Social Consumption Scale and Materialism Scale were used in the study. As a result of the analysis; oppressive and educational maternity attitude has a positive effect on social consumption aimed at teaching the right purchase decision and conscious consumption. Refusing motherhood attitudes have a negative effect on social consumption. In addition, it was observed that oppressive and rejecting motherhood attitudes had a positive effect on materialist consumption.
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