Abstract
This paper proposes a methodological approach to the study of discourses in the hybrid media system (Chadwick, 2013). The hybrid media system is defined as a new type of system in which traditional and emerging media are assembled, changed and flow gradually to create new forms. One form of hybridization is the relationship between social networks and television, in which both media model and build each other. Various studies (Gruber, 2017; Vaccari et al., 2016) have demonstrated the importance of the study of hybrid media system to explore the construction of meanings in new media contexts, especially in political contexts. This study is part of a qualitative paradigm that incorporates the principles of critical discourse analysis for the analysis of semiotic resources used in 30,000 tweets with hashtags of five Chilean political television programs broadcast during 2016, which promote online public debate and participation. Based on the analysis of online texts and television programs, it was established that the argumentative strategies and resources used constituted an expansion of the televised political debate and a space for interaction of social network users with traditional media. The decision to directly involve these users in television programs has implications for the understanding of the symbolic limits of the policy. The inclusion of new actors has the potential to model the quality of debate and argumentation in the digitally mediated public sphere.
Highlights
This paper proposes a methodological approach to the study of discourses in the hybrid media system (Chadwick, 2013)
Una aproximación a los sistemas híbridos de medios
Los tweets se analizaron utilizando el análisis del discurso de la historia (Reisigl & Wodak, 2016) para explorar la interacción y las estrategias argumentativas llevadas a cabo en este tipo de datos sobre la política chilena
Summary
El presente artículo propone una aproximación metodológica para el estudio de discursos en el sisitema híbrido de medios, en el cual los medios nuevos y tradicionales se conciben como un continuo en el que se combinan, coevolucionan y crean nuevas formas (Chadwick, 2013). Una de las prácticas sociales asociadas a esta nueva concepción de las relaciones mediales es el llamado dual-screening. A grandes rasgos, como el uso de las redes sociales para acceder a información, socializar o comentar programas de televisión (Gil de Zúñiga et al, 2015). Para explorar el fenómeno del dual-screening se estudiarán 39,684 tweets que utilizan los hashtags oficiales promovidos por cinco programas de televisión políticos chilenos, correspondientes a tres meses del año 2016. Esta propuesta metodológica analiza los datos cualitativamnete en dos etapas, la primera, en la cual se identificaron los principales temas y características formales del conjunto total de datos, y una segunda etapa en la cual se analizó una muestra de 140 tweets en donde se exploraron las principales estrategias argumentativas de los textos
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