Análisis del uso de los medios por las generaciones más jóvenes. El Movimiento 15M y el Umbrella Movement

Abstract

The study of a population’s media habits and, in particular, the youth population, can allow us to predict the new communication ecosystem. Current networked social movements are characterized by citizen mobilization (especially young people), the occupation of public space, and the use of information and communication technologies (ICT). Therefore, monitoring these movements can detect technological development and communication trends. This article presents a longitudinal study of media devices used by activists to be informed about the 15M Movement in Spain and the Umbrella Movement in Hong Kong. The study was carried out through three surveys conducted in 2011 (N=339), 2013 (N=6167) and 2014 (N=419). The results show the emergence of mobile devices as information channels, especially among young people. However, this does not imply the abandonment of traditional media; both large and small screens coexist and complement each other.Nevertheless, traditional media are losing the privileged role that they have had