Abstract
Análisis de la percepción de las madres frente a la estrategia comunicacional intramural para combatir la anemia en Perú. Estudio de caso sobre la suplementación de micronutrientes a partir de un centro de salud en Lima
Highlights
It is an evidence that the efectiveness of implementation of communication strategies, where users received messages during their participations in demonstration sessions that influenced in empowement of the mothers regarding the cares they must have to prevent and fight the anemia being evaluated through the perception of users in each positioning criterion
Todas ellas fueron grabadas con consentimiento previo de las entrevistadas; el guion se estructuró en una contextualización, así como dos ejes: por un lado, las percepciones sobre una estrategia comunicacional intramural: acciones de comunicación dentro del establecimiento de salud para informar a las madres sobre la prevención de la anemia como charlas educativas, juegos lúdicos, preparación de platos ricos en hierro
Revista de Comunicación y Salud. 2012; Vol 2. pp 79 -90
Summary
To determine if the implementation of communication strategies can influence effectively the positioning of micronutrient supplementation framed in the Peruvian regulations for the treatment of anemia. Resources and methods: We selected a group of 27 mothers, between 20 and 30 years. Interviews divided into two areas of study: Positioning (Reminder, Behavior, Attitude, Affection and Attribute) and Strategies (Demonstration Sessions, Educational Sessions, Persuasion and Staff Attention). Results: The actions of communication generated that the mothers are informed about the micronutrients, know their benefits and side effects such as diarrhea and constipation. Regarding the variable ‘positioning’ there is a recall about the use of micronutrients; and with the analysis of the ‘strategy’ variable, knowledge was generated about the preparation of iron-rich dishes and, through the use of educational games, users’ attention was persuaded
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