Abstract
Purpose – The purpose of our investigation is threefold. First, we assess the role of sustainable and social values as precursors of social innovation orientation, while taking into account interests as to financial returns. Second, we examine the role of social innovation orientation as an antecedent of a social entrepreneurship attitude. Third, we examine how attitude, subjective norms and entrepreneurship self-efficacy influence intentions of beginning a social entrepreneurship venture among Mexico residents. Design/methodology/approach – We conducted 745 surveys among low-income Mexico residents who expressed interest in initiating a social entrepreneurship venture. We used structural equation modeling to test the hypothesized model. Findings – Results showed the positive influence of social values on social innovation orientation, while taking into account the influence of financial interests. Social innovation orientation, an attitude toward social entrepreneurship, entrepreneurial self-efficacy and subjective norms were identified as positive predictors of social entrepreneurial intentions. Originality/value – The paper provides useful information about the importance of values to understanding social innovation orientation and social entrepreneurship intentions.
Highlights
Research on entrepreneurship intentions has increased dramatically over recent years
We examined the role of financial returns and sustainable and social values as antecedents of social innovation orientation
We analyzed the role of social innovation orientation as a precursor of social entrepreneurship attitude
Summary
Research on entrepreneurship intentions has increased dramatically over recent years. While we have learned a lot about the role of intentions in the entrepreneurial process, we know less about the role of values as possible antecedents of an entrepreneurial attitude within the theoretical framework of intentions (Fayolle, Liñán, & Moriano, 2014). This represents a significant shortcoming given that attitudes are strong predictors of intentions (Ajzen, 1991). We examine how attitude, subjective norms, and entrepreneurship self-efficacy influence intentions of beginning a social entrepreneurship venture among Mexico residents with a low socio-economic status. We briefly review how social entrepreneurship attitude, subjective norms, and entrepreneurial self-efficacy serve as antecedents to the intention of engaging in a social venture in the future
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