Abstract
In our modern societies, the reality that we live is continuously transformed by technology, different ways of communication and multiple information, creating a (new) virtual reality. How is our social world linked to the virtual world? Animated films may help us to discover and understand this interface, in which their boundaries may not be clear. What we call human reality approaches fantasy realms in the virtual worlds. The aim of this study is to explore what animated films transmit to an adult population - what they feel and what they value in animated films, trying to understand the importance of animated films in adults' lives. It is also intended to explore which technologies are most used to consult information about animated films, and which are the most important reasons for choosing an animated film, instead of other styles of movies. Our study consists in the development of two focus groups, with adult participants, between 25 and 35 years. This study is part of a master's thesis that is under development. Through the focus group we aim to obtain data and gather knowledge about our research topic. The results will help us to verify the most relevant factors and indicating the items to include in a questionnaire that will be used in a next study.
Highlights
The birth of cinema came to change the world as it is widely recognized
In order to address this question, the empirical part of the work was divided in two parts, an exploratory part, to explore the perceptions about animated films and the role of technologies by the preference for this style of films; and an inferential study, to verify the consistency of the results found and to deepen the understanding about the adults' perceptions about this style of films, and the importance of technologies in this process, emphasizing that the study will be based on a questionnaire consisting of items or indicators that derive, largely, from the results obtained in the exploratory study - with the focus group
The main objective of this study is to identify what animated films mean, and transmit, to adults – what is their perception about animated films, and the importance of technology on their preference for this type of films
Summary
Edward Ross says that movies have revolutionized the way we look at the world, destroying the barriers of time and space, to bring new possibilities to vision [1]. Dziga Vertov goes further and states that human beings cannot perfect their eyes, but they could indefinitely perfect the camera and, in this way, they could turn the invisible into visible, and the uncertain in sure [1]. The person who makes a film is the one who chooses what to show and what to hide, as well as decides the angles and perspectives from which we observe a film. These choices will influence our perception of the world
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