Abstract
As one of the most complex phenomena of political communication in the XX and XXI centuries, this text seeks to understand the communication strategies and cult of personality of Mexican president Andrés Manuel López Obrador (AMLO), a political leader with great communication skills, which act as a collective identification force, appealing to emotions and affection which rest at the core of political culture, with the ability to reach wide sectors of the population who feel excluded from modernization.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.