Abstract
The two most notable among the economic contrivances of man are ‘money’ and ‘enterprise’. Enterprise is here to stay as means of satisfying both felt and unanticipated needs of different stakeholders.No matter how much research is done on the enterprise creation and operation, there is always a need and enough scope for further research. This paper propounds the twin dimensions of enterprise innovation in terms of depth of innovation and breadth of innovation thus offering some new insights into enterprise creation and operation.The endeavor of management thinkers and researchers has to be to reexamine ‘enterprise’ in the direction of unfolding it's un-explored shades to focus on innovations to unlock value.
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