Ananlysing the Effectiveness of Anime-like Virtual Influencer

Abstract

As social media platforms, such as TikTok and Instagram, continue to revolutionize the advertising industry, a new breed of influencer has emerged, incorporating three-dimensional technology to create anime-like personas. The objective of this study was to investigate the effect of anime-like virtual influencers on Kellogg's, a significant player in the cereal industry, by utilizing SWOT analysis.Additionally, the research examined the relationship between anime-like influencers, brand identity, endorser fitness, and customers' purchase intentions. The study ultimately found a positive relationship between anime-like influencers and their impact on advertising and branding. By using the SWOT method to analyze the impact of these digital animals, this paper demonstrated how animal virtual influencer can evoke a sense of sympathy and emotional connection with the audience, effectively capturing their attention in commercials and campaigns. The study also provided insights on how to leverage virtual influencers as a marketing strategy. The research highlighted the importance of creating a unique visual identity and emotional connection with the audience and provides guidance on selecting appropriate virtual influencer types for endorsements to maximize their effectiveness. The study also contributed to the existing literature on the efficacy of influencer endorsement and sponsorship disclosure by expanding the research to encompass the virtual influencer trend. The findings offered valuable insights into how virtual influencers, particularly anime-like virtual influencers, can be leveraged to create unique branding strategies and connect with consumers on a deeper emotional level.