Analyzing Visual Data

Abstract

Visual research methods are hot across academe and starting to penetrate the iSchool community. In any visual research design, data collection is relatively easy compared to the more complicated task of analysis. This half-day workshop focuses critical attention on visual data analysis. We will learn and practice five visual analysis techniques: compositional interpretation, content analysis, thematic analysis, pictorial metaphor analysis, and conceptual analysis. In a collaborative environment, all participants will be able to voice questions and concerns about the visual analysis process and advance their own visual research projects.