Abstract
In the era of globalization, the media is the essential fact of advertising in the competitive market. The main objective of this report is to analyze the uses of Facebook Advertising as a Social Media Marketing Techniques of a private bank. Data were collected using a survey questionnaire. The targeted respondents of this study were bank employees of a private bank, the Lohagara-Narail branch. Both male and female respondents have answered the questionnaire. Data were analyzed quantitatively using SPSS, which was a statistical method for analyzing numerical data. Both primary and secondary data were necessary for the fulfillment of the research project. Secondary data were collected from various published documents in related books, journals, social media, and websites. For getting primary data, respective respondents were interviewed personally to collect the data required through a structured questionnaire with marketing experts and employees from some reputed and leading companies that were descriptive research question and also a face-to-face interview with the customers that was exploratory research question. A five-point Likert scale has been used for study purposes. To attain customer attention, Facebook marketing is directly associated with the benefits of the social media platform. From this study, the employee and customers can know about Facebook Advertising as a Social Media Marketing Techniques.
Highlights
Social media plays a crucial role to publish an advertisement for the company in the competitive market
This study provides a more important study for a bank of the uses of Facebook advertising as a social media Marmarketingchnique
Percent 47.3 4.3 14.0 30.1 1.1 100.0. This table above shows that 47.3% (n-44) of the respondent strongly agreed that a private bank uses Facebook marketing strategy techniques very effective way
Summary
Social media plays a crucial role to publish an advertisement for the company in the competitive market. There are so many strategies to work with the customers and environments This organization tries to get into the customer’s mind on the uses of Facebook advertising than any other strategy or concept. Facebook advertising as a social media marketing technique is a platform that helps to increase the number of subscribers. This allows the customer to know its advantages and disadvantages very quickly. Facebook advertising as a social media marketing technique is a very helpful platform for which a private bank increases the number of new subscribers. Facebook advertising as a social media marketing technique This is a social media platform that allows a private bank to inform customers about their services and customers can access information at home. The private bank owners of Bangladesh should follow social media marketing for knowing information to the targeted customers of the market
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