ANALYZING THE USES OF DIFFERENT VIRAL MARKETING TECHNIQUES OF BANK: A STUDY ON A COMMERCIAL BANK

doi:10.46281/ijmri.v6i1.1565

Abstract

The paper focuses on analyzing the uses of viral marketing techniques in the banking industry. In this paper, the bank will learn to use viral marketing techniques. This report aims to analyze the uses of viral marketing techniques in Khulna city. The paper’s significant findings are different use of viral marketing techniques as a marketing strategy in the banking industry. Viral marketing techniques are more effective than any other marketing strategy to reach potential customers. To attract customer attention the use of viral marketing is effective. Spreading information is the best use of viral marketing techniques to measure customer satisfaction. To make customers happy, creating a positive attitude of customer’s mind viral marketing plays a significant role. The researcher’s findings also suggest that viral marketing techniques are more effective than any other marketing strategy. To make information available Facebook, webpage and website have no alternative sources. So banks should be used viral marketing techniques. To get trustworthiness and make customers happier, viral marketing is the best used as a marketing strategy. Creating a positive attitude in customers' minds and establishing a new brand viral marketing would be effective, so it should be maintained. According to factors analysis, if banks use 7 factors and maintain those factors properly, it will bring success.

Highlights

Communication and positioning with customers are important for the banking sector .Viral marketing exploits existing social media and networks by encouraging customers to share product information with their friends (Abdullah, Ward & Ahmed, 2016)
Viral marketing refer that viral marketing or viral advertising is a business technique that uses existing social networks to develop a product mainly on different social media platforms
For the study's second objective, the researcher used quantitative analysis where the statistical package of social science version 16 was used to analyze the uses of different viral marketing techniques of a commercial bank

Summary

Introduction

Communication and positioning with customers are important for the banking sector .Viral marketing exploits existing social media and networks by encouraging customers to share product information with their friends (Abdullah, Ward & Ahmed, 2016). In this era of technology & viral marketing, people are more addicted to new technology. In the banking sector the most popular use of different viral marketing techniques They attract the customers and send the right message for right person community (Akhter et al, 2020a; Akhter et al, 2020b; Jahan et al, 2020). As a result a commercial bank do not need to spent massive amounts of money on traditional expensive marketing programs (Asheq et al, 2021; Kumar et al, 2019; Al Amin et al, 2020; Akhter et al, 2021)

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