Analyzing the technology of acceptance model of Ghanaian crowdfunding stakeholders

Abstract

This study is intended to analyze the influential factors of the Technology Acceptance Model (TAM) for crowdfunding stakeholders’ behaviors and intention to use. A sequential explanatory approach of a mixed-method is adopted for this study, using quantitative data of 538 respondents in eight regional capitals of Ghana. The data collection process involves a comprehensive interview and questionnaire filling by the respondents. Even though the outcomes demonstrate that all the TAM hypotheses proposed are accepted, the research also attested to the ease in crowdfunding, creating the perception of usefulness in stakeholders’ thinking. And the ease of use is an essential stimulus that encourages them to use crowdfunding. Meanwhile, the usefulness perception proves to be a driver for using crowdfunding. Finally, when stakeholders engage in crowdfunding usage, they want to use it again. The study originality demonstrated how the ease of use influences perceived usefulness while the ease of use affects intention; however, the study reveals that perceived usefulness influences its intention.