Analyzing the Landscape of Social Media

Abstract

The rapid spread of social media provides a new reality for organizational communication and team collaboration. This also applies to projects and project management, where logical application areas are stakeholder engagement and team collaboration. This last application area will be most beneficial to international projects with geographically dispersed teams. However, the landscape of social media is not unified. There are remarkable differences between regions, countries and generations. This chapter explores these differences, by discussing different perspectives on the social media landscape.