Abstract
Drawing on the Theory of Planned Behaviour (TPB) and the Norm Activation Model (NAM), this study examines the gap between consumer intention and behaviour, in the context of product delivery packaging recyclability, through the factors that affect it. Using a mixed-method, sequential- explanatory approach, survey data was analyzed through Jamovi, while insights from the interviews were derived via thematic analysis. This study found that awareness of consequences is a factor that affects personal norms. Additionally, personal norms mediate the relationship between awareness of consequences and recycling intention. Furthermore, perceived behavioural control significantly affects how intention influences behaviour. This research can contribute to creating evidence-based recycling initiatives and solutions for the government and e-commerce to stimulate consumer recycling behaviour and alleviate the environmental impact of post-product delivery packaging waste.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
