Abstract
This project aims to find out how the product description, rating, and review affect the purchasing decision of consumers purchasing in online. This project is also meant to identify the awareness of giving review and rating is important and how the product description plays a important role in the purchase decision. A total sample of 169 is taken from the customers. The data have been collected using Structured Questionnaire and google forms from the customers. The customers have been enquired about their demographic profile, purchase patten, about their level of consumption, experience towards the brand, positive and negative impact involved while purchasing through online. For the analysis purpose, statistical tools and techniques like Chi Square, Regression. Keywords: Online Purchasing, Negative Impact, Postive Impact.
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