Analyzing the Importance of Building Positive Brand Image

Abstract

After getting a lot of praise for being a sales champion, Perfect Diary's reputation went downhill because of a number of problems with the brand itself. On the other hand, there are not many articles that discuss how to improve this issue and construct a positive image for the business. This paper addressed this subject in more detail. Using an examination of marketing mix theory and a SWOT analysis, the purpose of this paper was to investigate how Perfect Diary creates a favorable image for its brand. According to the findings of the study, Perfect Diary's brand image will suffer if the company maintains its low-price approach for an extended period of time, does not pay attention to place expansion, and engages in excessive promotion. Nonetheless, consumers will be drawn to the brand due to the packaging and other characteristics of its products, which will have a beneficial effect on the brand's image. As a result, in order to create a favorable public perception of their brand, Perfect Diary needs to implement the four pillars of the marketing mix theory.