Abstract
Mass media wield significant influence over human social, economic, and cultural realms. The formulation of media laws and ethics aims to regulate the press, with ethical codes playing a crucial role in decision-making. This study focuses on two ethical codes of the Press Council of Pakistan (PCP): unethical reporting and the projection of crime news. Employing quantitative content analysis, the research examines whether Pakistani newspapers adhere to the PCP code of ethics and the extent of unethical reporting. Two prominent Urdu dailies, Jang and Duniya, are analyzed, revealing that Duniya News publishes more news items in line with PCP ethics, while Daily Jang exhibits a higher intensity of unethical reporting, particularly in crime news. This study contributes to understanding ethical considerations in Pakistani media with its practical implementation of societal norms.
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