Abstract
The study's findings demonstrate the substantial social media's effects on sports marketing strategies. First of all, by enabling direct and instantaneous communication between sports teams and their fan base, social media networks have entirely transformed fan involvement. Sports marketers may use tools like live streaming, fan forums, and social media campaigns to foster a sense of community, encourage fan participation, and create unique experiences that boost fan loyalty are now powerful instruments for brand-building in sports marketing. Sports companies may showcase their principles, improve their brand messaging, and create interesting material that appeals to their target audience by utilising Facebook, Twitter, Instagram, and YouTube.
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