Abstract
With the rapid development of the Internet era and the wide application of social platforms. People are increasingly willing to use streaming media platforms for information exchange. The streaming platform is defended as a combination of playing video and user communication. The streaming platform provides an opportunity for Chinese viewers to watch the English Premier League (EPL). The purpose of this study was to analyze the impact of service quality of the EPL's streaming platform in China affects Consumers' willingness to spend. This paper used qualitative analysis and SWOT analysis to investigate the impact of service quality on consuming intention of EPL’s Streaming Platform in China. This research concluded that service quality will positively affect consumption intentions. Thus, EPL could develop the Chinese market by improving its streaming platform's service quality. Finally, a more detailed dialectical analysis will be elaborated at the end of the paper.
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