Abstract

Make-to-order (MTO) is becoming vital for meeting ever-changing customer requirements. Growing demand for customized items has been linked to a rise in the proportion of MTO businesses. Many sectors and product categories have implemented the MTO concept and achieved a competitive edge in sustainable manufacturing. However, in the case of the automobile sector, little work has been carried out, both in research and practice. In this study, our objective is to identify and prioritize the critical success factors (CSF) which can affect the implementation of make-to-order and rank the different strategies to implement MTO manufacturing systems for passenger cars. This paper proposes an integrated approach where an Analytic Hierarchy Process (AHP) is used for prioritizing factors and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) is used for ranking the strategies for implementation. The study shows that a customer-centric strategy would be the best solution to implement MTO in the automobile sector.

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