Analyzing The Difficulties of Transformation and Upgrading of Local Exhibition Enterprises

Abstract

s a new industry that promotes economic development, the exhibition industry can effectively drive the synergistic development of related industries in cities. As the main part of the exhibition industry, exhibition companies, like the exhibition industry, are also highly vulnerable to the impact of unexpected events. This study mainly took small and medium-sized exhibition companies as the research object and investigates how small and medium-sized local exhibition companies can cope with the business crisis exacerbated by unexpected events through transformation and upgrading using a case study. This study concluded that small and medium-sized local exhibition companies have not done enough in the four aspects of enterprise risk management, talent management, digital upgrading, and enterprise branding. Therefore, small and medium-sized local exhibition companies need to find or establish a risk management system suitable for their own conditions, a perfect talent management and cultivation system, a reasonable digital transformation and upgrading, and corporate branding. This study gave small and medium-sized exhibition companies some development suggestions to help them transform and upgrade to cope with the increasingly serious business crisis.