Analyzing Stimuli Presentations and Exit-Interview Protocols to Improve Wearable Eye-Tracking Data Collection Guidelines for Reading Research

Abstract

Setting up an eye tracking experiment involves multitier processes that cover important issues such as developing the data collection guidelines, establishing data analysis protocols, and giving meaning to data. Although eye tracking handbooks have established imperative discussion on how the data should be analysed and written, there is still a dearth in the literature on data collection guidelines caused by the variety of features in different kinds of eye trackers. In this study, the researchers review the use of a wearable eye tracking apparatus with authentic materials and interview protocols. Exemplified through a preliminary study conducted on Year Six students in a primary school that investigates the internal processes of reading ESL texts, the significance and implications of using a wearable eye-tracking apparatus with a single point calibration are reported to improve the data collection guidelines. Relatedly, considerations for research procedures and instrument designs are also made in this paper.