Analyzing Receptivity of Indian Respondents for Introduction of a Regulated Cryptocurrency Market

Abstract

There have been increasing concerns regarding the cryptocurrency market for several reasons, regarding its decentralized system, and impact on the current financial market. Thus, the introduction of a regulated cryptocurrency market has sparked the public’s interest. This research study aimed to evaluate Indian respondents’ knowledge of cryptocurrencies and their receptivity (on the basis of several factors) towards the introduction of a regulated cryptocurrency market in India by conducting an online survey using a mixed-method research approach. Among the eight different factors examined, the study found the level of liquidity to be the highest-rated factor amongst respondents in influencing their receptivity. This finding suggests that the Indian public prefers a fast-flowing and smooth trading market, like the cryptocurrency market. Another top-rated factor was the level of security, possibly due to the increasing concern of cyberattacks in the financial markets.
 Conversely, anonymous usage, inflation risk, and operation cost were the least influential, highlighting the Indian public’s unique characteristics. Data revealed that respondents who were finance professionals and had IT experience were generally more receptive to the idea of a regulated cryptocurrency market in India. As a result, additional nuanced marketing strategies targeted at different sectors, especially the finance and IT sectors, as identified through the results include: introducing a regulated cryptocurrency market to the Indian public by highlighting their concern for the level of security and attracting them by highlighting how its regulation by authorities would keep in check the threats it poses.